Having a well-written collection of interesting blog posts can be a fantastic way to increase the amount of traffic your website enjoys.
Blogs have become a fundamental part of school website design. Research has shown that websites with a school blogging strategy that feature regular blog posts attract about 55% more traffic on average than those that don’t.
A successful blogging strategy requires planning and strategic forethought. There is no point in writing blogs in an inconsistent and unfocused manner since you will fail to attract your target audience.
Let’s take a look at some of the key things you should consider when embarking on your school blogging strategy.
Define Your Blog’s Purpose
If your blog doesn’t have a defined purpose, it will easily end up being unfocused, and your target audience will lose interest since they won’t feel catered to.
To avoid this, it is prudent to craft a blog vision statement as part of the strategic planning of your blog. The vision statement will essentially encapsulate the promise of the blog to readers.
This promise will lay out the type of content that readers can expect, how often they can expect it, who the audience is intended to be, and how readers will be rewarded for engaging with the material.
This promise must then be fulfilled, one blog post at a time.
Write For Your Audience, Not For You
Your audience is not necessarily interested in the same things you are. Many school blog writers might make the mistake of writing for other teachers when they really should be writing for parents and/or students.
The difference in tone and subject matter can be vastly different for different target audiences, so the audience must be well-defined before topics are chosen.
To do this successfully, you need to be well-acquainted with your audience and understand what interests them. What do parents want to or need to know? What would students find interesting or helpful?
These are the kinds of questions you need to be asking yourself before you start.
Be Patient But Persistent
Blogs take time to gain traction. Don’t expect trumpets and fanfares after your first post. If you are consistent and persistent in delivering regular content that aligns well with your audience’s needs and expectations, then you will build a following in time.
Trust takes time to build. If you give up on or deviate from the blog’s predefined strategy too soon, you will break trust with your audience, and your blog will fail.
For expert advice and insights on school website design, contact School Site Press now. Your first 30-minute consultation is completely free!
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